Google algorithm updates are the bane of any SEO specialist's (or really, any website owner’s) existence. The idea behind them is very valid: updates to the algorithm always aim to improve the quality of Google search results… still, they always send us into a tizzy.
We were so pleased to flex our creative muscles with a website build for this fantastic new Melbourne-based construction business!
Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world.
Let's talk about broken links.
Have you recently dropped in the Google search rankings? It can be frustrating and baffling when you work really hard to get your site to land on the first page of Google for your chosen keywords, only to have it drop off suddenly without any warning.