If you're familiar with Google Analytics and website metrics, then you know that bounce rate is one of the more important stats you want to be tracking - and that it's something you want to lower over time.
Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world.
In Part 1 of ‘how to build your brand on Instagram’ we spoke about the importance of hashtags and consistency. In Part 2, we discussed how to set up your profile, how to create value and how to increase your engagement.
Pardon us for asking such an obvious question, but: what's the difference between paid search and organic search when it comes to Google?
We've already shared the great success our client Hydro Innovations has enjoyed since engaging us for our SEO services. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches.