With 2016 rapidly approaching its end, now is a great time to solidify those New Years Resolutions - both on a personal level and on a professional level.
If 2017 is the year you endeavor to bolster your business's online exposure (perhaps by engaging some Melbourne SEO services?), we've got you covered with a few of our best digital marketing tips - simple things you can do yourself to enjoy more business success online.
Here are 3 SEO-related New Years Resolutions to make that are actually achievable in the new year (brought to you by Captivate Digital, a Melbourne SEO agency):
1. Create more content directly related to the services you are advertising
If your business involves providing services for customers, you probably have at least one page of your website dedicated to explaining them. This is good, but it's not enough if you want to see an increase in the search rankings for your service-related keywords.
The single most effective thing you can do to achieve this is consistently provide Google with more relevant content related to your services. Publish blog posts about each of your services, including case studies, success stories, and special offers. Take time to bolster the content of your existing service pages by adding new copy and images. If you optimise your new content, you'll see even more SEO success.
An optimised meta description.
2. Add meta descriptions to all web pages
Unless you've proactively worked on your SEO already, odds are all of the pages and posts of your website are without meta descriptions - you know, the short blurb that appears in the Google search results underneath the site URL.
While meta descriptions aren't the most important thing in the realm of SEO, it certainly doesn't hurt to add and optimise them for each page of your website. The easiest way to do this is install the Yoast SEO plugin for WordPress and write in a meta description below each page and post.
3. Add more images and optimise alt tags
We are big fans of incorporating plentiful images throughout a website for two big reasons:
- Photos make content more interesting to read, and are great for breaking up large chunks of text - hence making a page more readable.
- Images are SO EASY to optimise!
So if you find yourself with some time on your hands next year and want to spend it wisely, one of the easiest and most effective things you can do to improve your site's SEO is add and optimise images. Just make sure you insert a relevant keyword in the image's alt tag.