So you've got a functioning website for your small business. Well done!
If you're a believer in the mantra "progress, not perfection", then hopefully you didn't wait til your website was absolutely PERFECT (whatever that means) before launching it. You did your best and got that website up and running so that you can reach more customers NOW.
But what this means is that you should be working to improve your website over time. It's not a "set it and forget it" sort of thing: you should be making incremental changes to get your website closer to that "perfect" site you dreamed up in your head originally. The work is never done!
With that said, here are a few signs that indicate that it might be time for a website redesign or overhaul:
Your Site Is Lacking In Functionality
Did you dream of having a shopping cart functionality or product review system in place when you first built your website, but perhaps didn't have the time or resources to make it happen?
Well, what are you waiting for? Your website should grow and improve with time, so can you choose ONE thing to start with to improve the functionality of your site?
Your Bounce Rate Is High
Let's review bounce rate for a second: bounce rate is the percentage of people that leave a website after viewing just one page, rather than clicking through to see more.
It follows that, if your website has a high bounce rate, it's likely that people aren't liking something about it. Have you made it easy for users to find whatever it is they're looking for? (Hint: a search bar and a good navigation bar will help with this). Does it load fast enough? Have you made it easy to click to other pages of your site? Are there enticing images on your website?
If you've done all of the above and still have a high bounce rate, it may be that your website just isn't pleasing to the eye and needs a little makeover. Just make sure your website redesign has a simple site structure without any distracting elements and looks professional. Don't know how to accomplish this? Enlist the help of a digital marketing agency or web designer!
Your Traffic Isn't Increasing
If you've had your website for a few years and your website traffic hasn't increased at all, this is a pretty strong indicator that something's not quite working with your site.
The longer your site has been live and the more content you've added to it, the more traffic you should be getting. If this isn't the case, please contact your web designer today and have them take a look at it.
Your Site Doesn't Work On Mobile
Today more people are accessing websites via their mobile phone rather than their computer. So if your site doesn't look good or work properly on mobile, then you are losing site visitors and customers! It is absolutely crucial that users are able to navigate just as easily through your site as they can on a desktop.
Some Wordpress themes aren't very mobile friendly, so this could very well be the issue with your site. In this case, you can either hire a web design specialist to do some custom coding to enhance the mobile experience, or do a complete overhaul of your website with a new theme that doesn't break on mobile.
You're Not Getting Enough Leads or Inquiries
Lastly and most importantly, your business website exists to generate more inquiries, leads, and ultimately customers. If you're not getting these things, then that's a problem that needs to be addressed ASAP.
Contact the web designers at Captivate Digital today to build you a brand new website that's sure to entice users to contact and buy from you.