Digital Marketing & SEO Blog

Tips For Driving Traffic To Your Website

Guest Blogging Writing a post on someone else's blog provides two major benefits that can result in more traffic: 1). It helps with link building, i.e. getting your website linked on other sites, which helps with SEO efforts and getting your site ranked higher on Google, and 2). It may capture the ...

Tags: advertising, SEO, websites, content marketing

Web Design With WordPress

At Captivate Digital, we use WordPress for our website design projects.

Tags: websites, WordPress

Print Marketing Is Not Dead

At Captivate Digital, we are champions of online marketing. We believe that in order to succeed in this day and age, a small business should have a robust online presence: a website that drives customers to book or buy from you, a social media following comprised of super-fans who will shout from ...

Tags: Branding, marketing collateral, Print, brand

Your Brand Is More Than A Logo

Hands up if a logo is the first thing that comes to mind when you think of a brand.

Tags: Branding, customer service, brand

Which Social Media To Use For Your Business - Part 2 of 2

There are so many social networks out there, how do you know which social media to use for your business?

Tags: Copywriting, Social Media, content marketing

Which Social Media To Use For Your Business - Part 1 of 2

With the plethora of social media platforms out there, it’s easy to get overwhelmed when it comes to choosing which social media networks to implement for your business. Before diving in, note that you needn’t be active on all social media; instead, your social media strategy should focus on being ...

Tags: Copywriting, Social Media, content marketing

Tips For Using A Facebook Page For Your Business

Are you using a Facebook page for your business? Here are some tips on how to drive engagement, gain more followers, and bolster your business's online presence through Facebook:

Tags: Social Media, content marketing

The Importance of Professional Headshots

We live in a world today where everyone’s a photographer. With most everyday electronics equipped with a camera function, and basic SLR cameras being so affordable, photography has never been so accessible.

Tags: Photography, headshot photography