Digital Marketing & SEO Blog

What is White Hat SEO, and Why Should You Care?

How often have we heard the term White Hat SEO thrown around in the digital space?

Tags: optimisation, SEO

SEO Services Success Story: Schoolfurn

These last couple months at Captivate Digital, we've been working on big SEO projects for some of our clients. They've ranged from startups with brand new websites and a blank slate for SEO to established companies with an international presence and a website that already ranked for some keywords.

Tags: case study, client, optimisation, SEO

7 Plugins You Need For Your WordPress Blog

Do you have a WordPress blog on your company website? If not, you should (read this article on why your business needs a blog).

Tags: blog, plugins, SEO, websites, WordPress

Tips For Preparing For Your Corporate Headshots

We've already talked about how important it is to hire a headshot photographer if you want to be perceived as professional in your headshots. Mediocre snaps from your mobile phone and cropped photos of you with your friends or family just scream amateur, and make it look like you couldn't be ...

Tags: Photography, headshot photography

Things You Should Be Doing To Optimise Your WordPress Site

In an ideal world, we could just set up a WordPress site and it would magically take care of itself. Wouldn't that be nice?

Tags: optimisation, SEO, websites, WordPress, content marketing

Tips On Website Copywriting

You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king.

Tags: Copywriting, websites, content marketing

SEO Tips To Set Up Your Website For Optimisation On Day 1

Did you know that it takes at least 4-6 weeks to see any results from your SEO efforts?

Tags: optimisation, SEO, websites, WordPress, content marketing

Google Analytics: What You Need To Know

If you have a website, you should absolutely have a Google Analytics account associated with it. This will allow you to track your website traffic, determine your user demographic, and see where your site visitors are coming from. Armed with this information, you can then set out to improve your ...

Tags: advertising, SEO, websites, content marketing