How often have we heard the term White Hat SEO thrown around in the digital space?
These last couple months at Captivate Digital, we've been working on big SEO projects for some of our clients. They've ranged from startups with brand new websites and a blank slate for SEO to established companies with an international presence and a website that already ranked for some keywords.
Do you have a WordPress blog on your company website? If not, you should (read this article on why your business needs a blog).
We've already talked about how important it is to hire a headshot photographer if you want to be perceived as professional in your headshots. Mediocre snaps from your mobile phone and cropped photos of you with your friends or family just scream amateur, and make it look like you couldn't be ...
In an ideal world, we could just set up a WordPress site and it would magically take care of itself. Wouldn't that be nice?
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king.
Did you know that it takes at least 4-6 weeks to see any results from your SEO efforts?
If you have a website, you should absolutely have a Google Analytics account associated with it. This will allow you to track your website traffic, determine your user demographic, and see where your site visitors are coming from. Armed with this information, you can then set out to improve your ...