So you have some sort of business, or at least a website that you want to show up on Google. You know that Google search results have something to do with SEO, and so you’ve decided to jump into the Search Engine Optimization game.
Following our recent SEO services success story on how we've helped Schoolfurn climb the Google rankings for various school furniture-related keywords, we'd also like to share how our SEO services have helped another of our clients succeed.
There are myriad reasons why having a social media presence is so crucial for businesses: to strengthen brand awareness, build a community, foster relationships with customers and industry contacts, gain more clicks to your website... just to name a few.
Last week we talked about White Hat SEO and why it should be the focus of your SEO strategy. Today, we're going to look at its wicked stepsister, Black Hat SEO.