Digital Marketing & SEO Blog

Social Media: It's About Engagement, Not The Number Of Followers

Likes, followers, comments - which of these are most important when it comes to social media? Truthfully, it's not about getting the most of any of these. In social media, like in many other things in digital marketing, what matters most is quality. And the best quality determinant in the social ...

Tags: Social Media

SEO Services Success Story: Melbourne Myotherapy

Joining the ranks of Schoolfurn, Bluebox Solutions, and eCreators, Melbourne Myotherapy is our latest SEO services success story.

Tags: case study, client, optimisation, SEO

Instagram For Business: An Overview

Instagram recently rolled out Instagram For Business, a version of Instagram providing businesses with a plethora of analytics and features not available with the normal (personal) Instagram account.

Tags: instagram, Social Media

The Nitty Gritty on Facebook Ads

In an ideal world, your Facebook page would collect likes organically - that is, by people enjoying your content enough to proactively 'like' your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, ...

Tags: advertising, Social Media, facebook

Blogging Tips for New Bloggers - Part 1

First off, we at Captivate Digital are big fans of blogging. You'll see us posting a new article each week on the blog for exactly this reason.

Tags: blog, Copywriting, optimisation, SEO