This week we're continuing our Instagram series on building your brand presence on Instagram. If you missed part 1, click on over to read it.
All caught up now? Read on for part 2!
Create A Compelling Profile
Your Instagram profile is an opportunity to tell people what your brand is all about. Under the bio section, consider including your business tagline, or a short summary about what you offer or believe in. This will attract other like-minded users and entice them to start following your account.
Also be sure to include a link to your website in your Instagram profile! This is a quick and easy way for Instagram users to click onto your website and potentially purchase something from you.
If you have an Instagram business account, you'll also be able to include your business type and location in your profile, which pull from your linked Facebook profile. We recommend you do this so that your Instagram account looks more professional, but it's up to you.
It isn't enough just to post a beautiful photo on Instagram. These days there are countless others doing exactly that, which means you need to offer something more in order to stand out from the pack.
The best way to provide value to your Instagram followers is by writing a thoughtful caption. Whether it's by sharing a personal story, providing an inspirational quote, or explaining how you shot or edited the photo, the quality of your caption is directly related to how much engagement your post gets. Put simply, other users are more likely to like and comment on posts that made them pause for moment to read and reflect.
What's more, your captions are also a way to get your brand message out there. This is ultimately what people connect with, after all.
Interact With Your Followers And Other Similar Users/Brands
If you want to grow your Instagram account, there's no getting around the fact that you MUST interact with other users on the platform. That means:
- Replying to comments people leave on your posts, AND
- Liking and leaving comments on other people's posts (especially those with similar content to yours)
The ever-changing Instagram algorithm rewards those accounts which have high engagement by showing their posts to a greater number of people. So basically, the more time you spend on Instagram interacting with other users, the more frequently your content will be seen by others and the more followers you'll gain.
Sound like a massive time commitment? Well it is.
If you don't have the time to spend on growing your Instagram account, consider engaging Captivate Digital for social media services and we'll take care of it for you!
Learn more about the social media copywriting services we offer at Captivate Digital.