Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the world of digital marketing.
We love this article because it echoes what we've been saying for all these years: content is king. Google loves and rewards quality content and that's the bottom line.
This article states that it's your content's relevance to the reader that's most important. Content that does a good job at helping solve a specific problem the reader has - cleverly incorporating relevant keywords in a natural way - is what will rank high on Google. It's also crucial to write clearly and in a way that readers can easily understand, rather than writing in long sentences with fancy jargon (that's one thing that'll negatively impact your bounce rate!).
Amazon shows the best sellers first in its search results.
We haven't spoke much about optimising Amazon products, but really it's no different from optimising products on your website (or even pages on your website!).
The truth is, Amazon has a search algorithm just like Google does. It has claimed that "factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. By providing relevant and complete information for your product, you can increase your product’s visibility and sales."
Above all, Amazon will rank products higher that it believes will convert to more sales - and the best way to make this happen is to ensure your product sells... which you can work on by optimising your Amazon listing and thoroughly describing it for potential customers.
This popular brand made the news recently for sneakily updating images on Wikipedia by optimising them so that North Face-branded images would show up in Google image search results for certain travel destinations.
The Wikimedia foundation responded by asserting that the North Face had "unethically manipulated Wikipedia and risked the trust in Wikipedia’s mission, 'for a short-lived marketing stunt'.”
It's too soon to know the implications of the stunt they pulled, but it certainly doesn't help SEO agencies in Melbourne like ours who always practise integrity and never do anything spammy with their SEO services.
The Instagram community has been up in arms lately over the app removing the number of likes on images. So far, likes have only been removed from accounts from certain countries, including Australia, but it's expected to be rolled out worldwide eventually.
The idea behind the change is to improve mental health among the youth and get people to focus more on connecting and storytelling rather than on how many people liked a post. Don't worry, though - you'll still be able to see how many likes your own photos have received, just not anyone else's.