And if you have a website, hopefully you've filled it with some useful content that clearly spells out what your business is about.
But here's the thing: a website with useful content isn't enough to win customers. You need to find a way to connect with these people and win their trust before they turn into paying customers. And that's where good copywriting comes in. If you can present your content in a way that both inspires action and builds credibility, you're well on your way to success.
Photo by Hotel Genius
Words are powerful. Both what and how you say something matter, so it's important that all copy on your website is informative, well-written, and engaging. How many websites have you visited where you either couldn't find what you were looking for, or were turned off by copy fraught with spelling mistakes or grammatical blunders? A poorly written website reflects negatively and shows that its owners maybe didn't care enough to invest in quality content for it. And if that's the case, then there's a pretty good chance that site visitors won't care enough to stick around or inquire for more information.
Now flip that around and imagine a website with beautifully written content, full of copy that's clear and interesting enough to make you want to keep clicking through to read more. There's no denying that this site appears more credible than the other does, so why not do all that you can to build your business' credibility by focusing on ramping up your website's copy?
Photo via Neil Patel
Outsource Your Copywriting
Business owners wear so many different hats: from marketing to sales to business development, they do so many things to grow their company. But the more it grows, the more their workload grows along with it. Soon it just isn't sustainable for one person. That is to say: it's time to outsource!
You know yourself and your business better than anyone, so it's up to you to decide whether to hire a full time assistant or employee, or farm out smaller projects to freelancers or agencies. Either way, the end result should free up more time for you to focus on what you enjoy doing and on things that further grow your business.
Content development is one of the easiest things to outsource to specialists. We at Captivate Digital offer copywriting services in Melbourne and throughout Australia. Our staff are experts in developing written content that is SEO-friendly and engaging, which helps get your website ranked higher in Google as well as connect with future customers. Our copywriters can also generate social media content, which requires a different style of writing than web pages and blog posts do. Let us help you build trust with your clients through words.