If you're like us, you're neck-deep in setting SEO goals for 2017 and kicking off their implementation.
To that end, we thought we'd share some SEO articles that we've found useful so far in improving our Melbourne SEO agency.
"The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment."
An analysis of 1 million URLs ranking on page 1 of Google to determine the factors that contribute to higher rankings in the search engines.
Keywords are the backbone of SEO. They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research.
Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword.
In our latest Ranking Factors Expert Survey, we asked over 150 top search marketers to rate which factors they see gaining and losing significance in Google’s algorithm. The results showed that while most traditional SEO features were expected to either retain or decrease in influence, we found that user-based features were expected to increase.
This is the largest collection of SEO tips on the planet. The best part? All of the SEO techniques in this guide are 100% actionable. So if you want higher rankings, check out the new guide.
It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. It turns out that is far from reality.
The sad fact is, optimizing e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or simple 5 page company websites. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO very difficult for e-commerce websites.
URL changes are a common byproduct of redesigns, especially when a platform change is included. Unfortunately, the importance of these changes to SEO is often overlooked in the process.
URLs and navigation form the road map that search engines use to crawl and index a site. When URLs change, organic search performance changes — often for the worse.