Digital Marketing & SEO Blog

What The Changes To No-Follow Links Really Mean

This week, Google announced that two new link attributes have been added alongside the long-standing "no-follow" to help them better understand how to analyse links.

Tags: Google, SEO

Organic vs Paid Search: What's The Difference?

Pardon us for asking such an obvious question, but: what's the difference between paid search and organic search when it comes to Google?

Tags: digital marketing, Google, ppc, SEO

SEO Services Success Story: Hydro Innovations' Google Featured Snippet

We've already shared the great success our client Hydro Innovations has enjoyed since engaging us for our SEO services. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches. 

Tags: client, Google, keywords, optimisation, SEO, websites

What You Need To Know About The August 2018 Google Algorithm Update

Google algorithm updates are the bane of any SEO specialist's (or really, any website owner’s) existence. The idea behind them is very valid: updates to the algorithm always aim to improve the quality of Google search results… still, they always send us into a tizzy. 

Tags: Google, optimisation, SEO

Digital Marketing Reads - Volume 4

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world.

Tags: digital marketing, Google, SEO

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