Digital Marketing & SEO Blog

Organic vs Paid Search: What's The Difference?

Pardon us for asking such an obvious question, but: what's the difference between paid search and organic search when it comes to Google?

Tags: digital marketing, Google, ppc, SEO

SEO Services Success Story: Hydro Innovations' Google Featured Snippet

We've already shared the great success our client Hydro Innovations has enjoyed since engaging us for our SEO services. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches. 

Tags: client, Google, keywords, optimisation, SEO, websites

What You Need To Know About The August 2018 Google Algorithm Update

Google algorithm updates are the bane of any SEO specialist's (or really, any website owner’s) existence. The idea behind them is very valid: updates to the algorithm always aim to improve the quality of Google search results… still, they always send us into a tizzy. 

Tags: Google, optimisation, SEO

Digital Marketing Reads - Volume 4

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world.

Tags: digital marketing, Google, SEO

Digital Marketing Reads – Volume 2

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world.

Tags: digital marketing, Google, SEO, Social Media, websites, content marketing, Google My Business

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