Google algorithm updates are the bane of any SEO specialist's (or really, any website owner’s) existence. The idea behind them is very valid: updates to the algorithm always aim to improve the quality of Google search results… still, they always send us into a tizzy.
Have you recently dropped in the Google search rankings? It can be frustrating and baffling when you work really hard to get your site to land on the first page of Google for your chosen keywords, only to have it drop off suddenly without any warning.
For those of us who aren't total Google Analytics nerds, making sense of all the data it holds can be truly overwhelming. Throw Google Search Console into the mix and it's enough to make the average person curl up into the fetal position at the thought of logging into either tool.
You may have heard the slightly hackneyed phrase "content is king" before, but do you actually believe it?