We recently wrote all about how to lower your bounce rate (*hint hint*, you should definitely go back and read that post if you haven't yet!).
If you're familiar with Google Analytics and website metrics, then you know that bounce rate is one of the more important stats you want to be tracking - and that it's something you want to lower over time.
Pardon us for asking such an obvious question, but: what's the difference between paid search and organic search when it comes to Google?
We've already shared the great success our client Hydro Innovations has enjoyed since engaging us for our SEO services. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches.